Versus redesigned the Badoit packagings, including Badoit Rouge, Badoit Verte, Badoit Lemon and Badoit Lime. This design evolution is rolled out on bottles and shrinks, in 1L and 50cl formats.
The brand logo has been reworked and simplified, to reassert the French origin of the source Saint-Galmier, while reorganizing other messages around it.
BADOIT VERT / BADOIT ROUGE
The back of bottle labels highlights Badoit unique attributes; Its geological terroir ressources which conributes to the mineral composition of Badoit water, and the brand commitment to protect the source and the purity of its water.
BADOIT LEMON / BADOIT LIME
The pop design is emphasized with colored bubles, now deployed on the Lemon and Lime range, to reinforce the range consistency, enhancing the fruits naturality.
OUR MISSION Reinvent the full range packaging with a logo evolution
OUR SCOPE Original concept Packaging design Identity