For the launch of the evian “Baby Surf” TV copy , VERSUS designed and developped a digital immersive experience to feel the Live Young effect. Starting from a walk on the beach as if in an open-world, your are invited to discover backstage photos of the set, listen to the campaign track or live the movie as a hero.
Put your VR headset and grab a board to take a ride in Virtual Reality!
RIDE THE WAVE
Embody a baby surfer to ride the wave and perform surfing tricks such as floaters, cut backs, aerials or tubing… All tricks can be saved in POV videos and shared on social networks to unlock rewards.
Boards and tricks were designed in collaboration with Quiksilver.
The evian Baby Surf app has been developped for iOS and Android
OUR MISSION Extending the TV copy to a digital experience
OUR SCOPE Backstage photo shoot Conception, creation & development