evian - Limited Edition
Virgil Abloh
Continuing evian’s long established collaboration with the fashion world, the forward-thinking creative Virgil Abloh applies his design to this year’s limited edition and creates the exclusive “One drop can make a rainbow” collection. Virgil’s design is inspired by one of nature’s most beautiful but simple phenomenon : the rainbow.
EVIAN SOMA
This first creative project expands ways to hydrate while offering new sustainable choices. These stylish and collectable items are bringing together Virgil and evian’s shared vision on sustainability.
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DIGITAL ACTIVATION
Inspired by Virgil’s graphic vision, a set of minimalist and colorful animations were displayed on social platforms to tease about the collection and reveal its different pieces along the launch phase.
PALAIS DE CHAILLOT, PARIS
As part of the Paris FW19 Virgil After Party, the collection was revealed in Palais de Chaillot, with a Virgil Abloh DJ set (produced by Cercle), and a complete display of the evian x Virgil Abloh collection of SOMA and glass bottles.
INTERNATIONAL ROLL-OUT
Graphic guidelines and assets including Print visuals, POSM or PR kits were created to be implemented on every evian market distributing the collection.
CLIENT
evian
YEAR
2019
OUR MISSION
Support the development of the Limited Edition bottle
OUR SCOPE
Glass bottle design & SOMA adaptations
Social networks content production
POSM design & guidelines preparation
PR kits production
Launch event support