For the release of the aquadrink Fruits & Plants, evian launched a digital campaign, creating a stylized yet natural vision of its flavours to present the full collection. The kaleidoscopic animations are the graphic expression of the light, rich and surprising fruits and plants components, mixed with the purity of evian water to offer an original tasty experience.
The activation was supported on social networks Facebook and Instagram by a series of still impactful and graphical visuals and dynamic animations.
EVIAN X KUSMI TEA
In addition to its core range, evian partnered with Kusmi Tea to offer a series of 3 additional flavours based on infused tea and original fruits and plants ingredients. A set of animations was specially created to be displayed on Kusmi Tea stores on digital screens.
CHRISTMAS LIMITED EDITION
Specific digital activations within first year of launch included a set of animations to reveal the Kusmi Tea Limited Edition packaging for Christmas, reinterpreting one of Kusmi Tea iconic symbol, the matriochka.
In addition to the digital activation, the launch was supported by the Fruits & Plants website, created and developed by VERSUS to present the full bottles range.
OUR MISSION Digital content creation for the launch of Fruits & Plants
OUR SCOPE Original Concept Art Direction Motion design Original Soundtrack Development Social Network Content production