Henri Ehrhart
Packaging

The Alsacian wine brand Henri Ehrhart asked VERSUS to design its range of bottles, aiming for a premium positionning. The storytelling embodied in the design features the typical symbols of the region in an elegant & modern style.

The first design “L’envol” (“Leaving the nest”), plays with the shape of grapevine leafs morphing into fliying storks silhouettes.

“ÉLÉGANCE”

The second bottle displays a full stork, the iconic Alsacian bird, in a gold and white hand drawn illustration.

CLIENT
Henri Ehrhart

YEAR
2016

OUR MISSION
Change the brand positionning to a premium approach

OUR SCOPE
Original Concept
Art Direction
Packaging design
Packaging prototyping