Light & Free launches its new product Kefir, with a new packaging identity. A breakthrough kaleidoscopic composition of fruits and ingredients, defining a new way to express Light & Free natural and playful mindset.
The first 3 flavours to be created are Cucumber & Lime, Pomegranate & Blueberry, and Plain with 3 distinct impactful designs and a range of digital animations to support the launch.
CLIENT Light & Free Danone, UK
OUR MISSION Create product identity and packaging
OUR SCOPE Original concept Art Direction Packaging design