As part of its new brand positionning, Sunny Delight renews its range of packaging with an off-the-wall and playful identity. Each of the five flavours is represented by a funky and unexpected animal supported by brightful colors backgrounds and fruits compositions. This brand identity renewal includes a cleaned-up version of the Sunny Delight logo.
SUNNY DELIGHT – ICE TEA
In 2018, Sunny Delight launched a set of two Ice Tea flavours. The labels design created for this product set up the new packaging identity, to bring naturality and playfulness, later replicated over its full range.
CLIENT Sunny Delight, Groupe Eclor
OUR MISSION Redesign the full range packaging
OUR SCOPE Brand Identity & Art Direction Packaging design Execution
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