Light & Free - Kefir
Light & Free launches its new product Kefir, with a new packaging identity.
A breakthrough kaleidoscopic composition of fruits and ingredients, defining a new way to express Light & Free natural and playful mindset.
ORIGINAL FLAVOURS
The first 3 flavours to be created are Cucumber & Lime, Pomegranate & Blueberry, and Plain with 3 distinct impactful designs and a range of digital animations to support the launch.
CLIENT
Light & Free
Danone, UK
YEAR
2018
OUR MISSION
Create product identity and packaging
OUR SCOPE
Original concept
Art Direction
Packaging design