"Let's go logo" capsule collection
evian x Le Bon Marché
For the 2018 “Let’s go logo” exhibit at Le Bon Marché, evian has joined 130 other brands to play with their identity, creating an exclusive capsule collection only availble for one month, during Paris Fashion Week.
Brands were invited to reinterpret their logo in an unexpected way. This logomania is an ode to creative freedom: Le Bon Marché offered evian carte blanche to design a pop, playfull and offbeat product far from their core universe.
75CL GLASS BOTTLE DESIGN
A graphic pattern created from a destructured evian logo, playing with its iconic parts, letters and mountains, reinterpreted with unexpected colors.
SKATEBOARD DESIGN
The fully custom skateboards have been hand-produced in France in collaboration with Txapak, a Bayonne based sports equipement manufacturer working with sustainable wood.
Only 30 units were available for the launch.
CLIENT
evian
Le Bon Marché
YEAR
2018
OUR MISSION
Capsule collection creation
OUR SCOPE
Product design
Key visual
Sourcing, costing & production