evian - Limited Edition
Chiara Ferragni
In 2017, evian brings a new fresh approach to its Limited Edition collection with Chiara Ferragni playful attitude.
Beside her famous eye logo, Chiara Ferragni desgned a set of new icons inspired by the evian brand story. Her free spirited, youthful design embodies the iconic evian “Live Young” state of mind and exudes her own playful sense of fashion.
FASHION INFLUENCER AND LIFESTYLE ICON
Thanks to her personality, Chiara brings her fresh attitude on social network with a series of posts, animations and stories on Instagram, Snapchat and Facebook, as part of the partnership launch activation.
FASHION INFLUENCER AND LIFESTYLE ICON
Thanks to her personality, Chiara brings her fresh attitude on social network with a series of posts, animations and stories on Instagram, Snapchat and Facebook, as part of the partnership launch activation.
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The launch event was held in the famous Parisian fashion store Colette, revealing the creation and displaying an exclusive Chiara collection in a joyful and light hearted moment with attendees.
The launch event was held in the famous Parisian fashion store Colette, revealing the creation and displaying an exclusive Chiara collection in a joyful and light hearted moment with attendees.
COLETTE EXCLUSIVE BOTTLE
As part of the event, and sold at the store for a limited time, a small 33cL glass bottle was specifically designed for Colette, including its iconic logo and royal blue tint.
COLETTE EXCLUSIVE BOTTLE
As part of the event, and sold at the store for a limited time, a small 33cL glass bottle was specifically designed for Colette, including its iconic logo and royal blue tint.
After rolling out the design in full colors on evian Prestige PET bottles, Chiara’s design was adapted for the Badoit range including both green and red bottles.
For the launch at La Grande Épicerie, the evian x Chiara edition was available withing a pop-up corner, presenting both the glass bottle and an exclusive Chiara Ferragni collection.
CLIENT
evian
YEAR
2018
OUR MISSION
Support the development of the Limited Edition bottle
OUR SCOPE
Designer selection & contract follow-up
Glass bottle design & PET adaptations
Production follow-up
Digital activations
Social networks content production
Reveal movie conception & production
POSM design & guidelines preparation
PR kits production
Launch event conception & PR support