evian - Limited Edition
Virgil Abloh 2020 - Activate Movement
In 2020, Virgil Abloh continues his mission with evian as creative advisor for sustainable innovation design. Designed in partnership with studio Alaska Alaska, the Activate Movement platform invites people to share initiatives towards waste reduction, minimising energy consumption or upcycling.
VERSUS has created the platform UX and social networks contents, following Virgial Abloh’s objective : “A call to action for a more sustainable future“.
The 3D modeling of both glass & SOMA bottles has been carried out at VERSUS.
LE BON MARCHÉ
For the launch of Activate Movement, VERSUS designed and produced the window displays for Le Bon Marché store in Paris.
CLIENT evian, Danone
OUR MISSION Digital & packaging design
OUR SCOPE Art Direction Website Packaging