evian
Limited Edition
In 2007, evian brought together the purity of water
with the creativity of fashion, paving the way to a saga of collaborations with the greatest fashion designers.
For over 7 years, VERSUS has assisted evian developing the Limited Edition bottle, from the designer recomendation to the bottle production. The scope of work includes storytelling, bottle design, creation of POSM, key visuals, digital assets, movies, activation in-store, launch events and PR kits.
CHRISTIAN LACROIX – 2016
For the 10th anniversary of the first Limited Edition bottle, evian and the Christian Lacroix House reunited to celebrate this success story. The dress-inspired delicate embroidery design was used in a new colorful version. An expression of Christian Lacroix creative universe.
It came in a set of two : a pink and a blue glass bottle, rolled-out in PET Prestige bottles and facial spray.
ALEXANDER WANG – 2015
New York based designer Alexander Wang created two contrasting black and white bottles bearing the brand’s iconic barcode logo. The design emphasizes the purity of evian by the play of the lines on the bottle.
KENZO – 2014
evian partners with French fashion house KENZO to create a bottle driven by a playful spirit.
KENZO’s Creative Directors, Carol Lim and Humberto Leon offered their intimate graphic vision, influenced by David Lynch creation featured in KENZO Fall-Winter 2014 collections: a broken floor pattern, toying with the idea of shifting elements.
The design offered a magnifying glass effect when full, giving the holder a distorted and skewed view of its ultra pure graphic lines.
0
K€
Worth of PR
+
0
M
Cumulated audience / year
ELIE SAAB – 2013
evian and Elie Saab unite with the common theme of purity. The bottle is decorated with a signature ELIE SAAB lace pattern that recalls the feminine and elegant designs featured in the brand’s collections. It brings added refinement to the clean lines of the bottle’s silhouette, symbolizing the immaculate craftmanship, and the mutual sophistication that both Elie Saab and evian are renowed for.
+
1
K
Glass bottle produced / year
1
countries
activated around the world
CLIENT
evian
YEAR
2013-2019
OUR MISSION
Support the development of the Limited Edition bottle
OUR SCOPE
Designer selection & contract follow-up
Glass bottle design & PET adaptations
Production follow-up
Digital activations
Website design & development
Social networks content production
Reveal movie conception & production
POSM design & guidelines preparation
PR kits production
Launch events conception