Henri Ehrhart
Packaging
The Alsacian wine brand Henri Ehrhart asked VERSUS to design its range of bottles, aiming for a premium positionning. The storytelling embodied in the design features the typical symbols of the region in an elegant & modern style.
The first design “L’envol” (“Leaving the nest”), plays with the shape of grapevine leafs morphing into fliying storks silhouettes.
“ÉLÉGANCE”
The second bottle displays a full stork, the iconic Alsacian bird, in a gold and white hand drawn illustration.
CLIENT
Henri Ehrhart
YEAR
2016
OUR MISSION
Change the brand positionning to a premium approach
OUR SCOPE
Original Concept
Art Direction
Packaging design
Packaging prototyping