Light & Free - Limited Edition 2020 - France
Following its Limited Edition with “Coucou Suzette”, Light & Free France continues its Artists collaboration with a new range, designed by 4 illustrators: Severine Dietrich, Mélanie Johnson, Mügluck and Clémence Gouy shared their vison of the brand signature “Live Free”, with a pop and colorful design.
Designed by
Clémence Gouy
Designed by
Mélanie Johnson
Designed by
Séverine Dietrich
Designed by
Mügluck
SPECIAL EDITION PACKAGING
This graphic edition has also been rolled out on the SKYR range with exclusive decorated lids.
DIGITAL SUPPORT
In addition to the packaging designs, Versus created graphical assets that have been used on both digital and OOH campaign to support the launch of this edition.
CLIENT
Light & Free France
YEAR
2020
OUR MISSION
Celebrating the lifestyle mindset of Light & Free by creating a Limited Edition pot collection designed by French artists.
OUR SCOPE
Original concept
Artists selection, contracts, follow up
Packaging design